Technology
ComplySci was ready to show that they’re more than a software platform. We helped them communicate their higher customer benefit: Empowering compliance professionals and elevating the role of compliance through advanced technology. Our research revealed that small and medium sized businesses were left out of their messaging, so we created two user paths: one for enterprise and one for small/medium sized businesses. `
In addition to elevating ComplySci’s messaging, we transformed their brand look. We created a new identity complete with a logo, color and photography system. We did a full UX and UI audit of their old site and then planned a more user-friendly site architecture and a better UX/UI experience.
We selected visual content and wrote copy. Together with our marketing partners, we guided the client’s product team through implementation of each page.
“Our research revealed that the small business audience was missing from the old site. Our new site gave two clear user paths and messaging—one for enterprise and one for small business.
We added a more dynamic quality to the new site with elements such as video, parallax scroll and animated UX design.”