Financial Services
We worked with NYSE Euronext for three years until their merger with the Deutsche Boerse.
Our first project with them was an employee engagement campaign to highlight internal global collaborations. To create the content, we travelled to their offices in Paris, London, New York and Chicago to photograph, interview and film employees. When we came back, we put together a cohesive campaign of 16 print ads, 21 video stories, an intranet employee website, signage and screen savers and released new work each quarter.
Here’s how NYSE’s 3000 employees around the globe engaged with the campaign:
94% of employees watched the first video released.
65% of employees watched the second video within a week.
Nearly 17,000 page views on the intranet site within the first 6 months.
The internal excitement about the collaborative stories motivated other teams to submit their own storiesfor the site.
The NYSE Euronext marketing team was so pleased with the results that they asked us to create a case study video for presentation internally and at marketing conferences. See a video excerpt of the case study below plus more work we did for NYSE over our three year engagement.
Advertising Campaign, Copywriting, Print & Digital Production
In a David & Goliath scenario, we beat out NYSE’s national agency of record for their Options B2B print advertising campaign project. We created a simple campaign message that focused on the dual benefits NYSE offered its customers with its two Options platforms, NYSE Arca Options and NYSE Amex Options.
“We feel a simple headline like SMART Squared underscores how we are different from our competitors, particularly since we operate two distinct but integrated exchange models…”
Visual Design, Web Style Guide
We helped NYSE roll out their new identity by updating the IT HAPPENS HERE intranet site as well as re-designing their corporate wellness intranet website and all of their internal email banners and newsletter headers.
